Resetting store strategies to drive growth.
During the pandemic, retailers started to
wonder what kind of role the physical store
still had to play. Many stores closed and
there was a higher reliance on online shop-
ping and a resurgence in shopping locally.
Overnight, retailers were challenged to
rethink and reset their business strategies.
Three years on, stores are back at the
top of the agenda in post-pandemic retail
and the data speaks for itself. During the
holiday period, in-store foot traffic was up,
with consumers less inclined to do their
seasonal shopping from their couches.
However, the retail landscape has
changed, and a new approach is required.
To truly capitalize on the growth opportu-
nities, retailers need to be willing to reset
their store strategies — and do so as part of
a broader reinvention of the business.
By Lori Zumwinkle
The rest of the story:
file:///C:/Users/oscog/Downloads/CSA_10_2023-1.pdf
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